Ranking / #3 Semrush
Last reviewedSemrush
All-in-one SEO and AI visibility suite
#3 of 97.1/10
The broadest marketer's suite, with AI visibility tracking from its Starter plan; strong for reporting, not for making changes.
- Best for
- Marketing teams and agencies who want one suite for SEO, AI visibility, local and content, with MCP inside their AI assistant.
- Skip if
- You want API access without a custom plan or an API units package, or you need the tool to ship fixes.
Scores
- AI answer visibility 25%8Daily prompt tracking on several engines plus sentiment.
- Search fundamentals 20%10One of the two deepest keyword and competitor datasets.
- Changes it makes 20%4Reports and recommends; no changes made on your site.
- API and MCP access 15%6MCP from Starter, but the API needs a custom plan or a units package.
- Pricing you can check 10%7Public prices and a free plan; the top tier is custom.
- Evidence you can inspect 10%7Reports with underlying data and exports.
Scored against the rubric on how we rank.
Strengths
- Keyword research, Position Tracking, Site Audit and competitor data in one account.
- AI visibility tracking with custom prompts across Google, ChatGPT, Perplexity and Gemini.
- MCP access listed on the Starter (SEO + AI Search) plan.
Limits
- Full API data integration sits on the custom-priced Advanced plan or an API units package.
- Extra users, reports and toolkits are paid add-ons.
- Recommends fixes; applying them is your team's work.
Pricing and access
- Price (from)
- €134/month (SEO plan, monthly) or €112.52/month billed annually, as shown in euros on its pricing page
- Pricing model
- Plans per month by toolkit, with add-ons for users and reports
- Free start
- Free plan with 10 reports a day; 7-day free trial on paid plans
- API
- Advanced plan or an API units package
- MCP
- Yes, from Semrush One Starter and some SEO Classic plans
- AI engines
- Google Search, ChatGPT, Perplexity, Gemini and more (per pricing page)
- Measures AI answers
- Tracks 50 prompts daily on Starter and 100 on Pro+, with AI sentiment and visibility reports for any domain.
- Improves AI answers
- AI-ready Site Audit and content tools recommend changes for you to make.
Sources
- Plans and pricing (www.semrush.com/prices/)
- Semrush MCP and which plans include it (www.semrush.com/mcp/)
Read on the review date. Plans change; the source is the final word.