Ahrefs

SEO suite with its own web index and AI visibility tracking

#2 of 97.8/10

The strongest data suite for research and AI prompt tracking, with API and MCP on every paid plan; fixes still mostly fall to you.

Best for: SEO specialists and in-house teams who want deep keyword and backlink data plus AI prompt tracking with API and MCP on every paid plan.
Skip if: You need the tool to change your site for you, or your budget stops at a few tens of euros a month.

Scores

AI answer visibility 25%8Daily prompt tracking across six engines; improvement is advice, not changes.
Search fundamentals 20%10Its own index, keywords, backlinks and site audit: the top of this criterion.
Changes it makes 20%5Patches can apply fixes, but only in a per-project add-on.
API and MCP access 15%9API and MCP on every paid plan, limited by rows per request.
Pricing you can check 10%7Public prices and a free tier for your site; useful AI tracking adds up with add-ons.
Evidence you can inspect 10%7Raw rows and exports, capped by plan.

Scored against the rubric on how we rank.

Its own crawler and index behind Site Explorer, Keywords Explorer and Site Audit.
Brand Radar and tracked AI prompts on every paid plan.
API and MCP access on Lite, Standard and Advanced, with rows per request rising by plan.

Applying fixes on your site (Patches) is part of a paid per-project add-on.
Seats, credits and AI prompt checks are capped per plan, with extra users charged separately.
No refunds in general, per its pricing FAQ.

Price (from): €119/month (Lite), as shown in euros on its pricing page; currency follows your location
Pricing model: Plans per month with per-user and per-feature limits; add-ons and pay-as-you-go credits
Free start: Ahrefs Free for your own site (limited Site Explorer and Site Audit)
API: Yes, on Lite and up (rows per request by plan)
MCP: Yes, on all paid plans
AI engines: Google, ChatGPT, Gemini, Perplexity, Copilot, Claude (custom prompt packages)
Measures AI answers: Tracks your own prompts daily (150 checks a month on Lite) and Brand Radar researches brands across its prompt database.
Improves AI answers: Points to content gaps and pages to improve; the writing and fixing is yours or the AI Content Helper add-on's.

Read on the review date. Plans change; the source is the final word.