Surfer

Content optimization and AI search visibility platform

#5 of 96.5/10

A proven content editor that now tracks AI visibility; pick it for writing, not for engineering.

Best for: Writers and content managers who want a content editor with a score, plus AI visibility tracking.
Skip if: You want API access below its top self-serve plan, or technical SEO and backlinks.

Scores

AI answer visibility 25%7Prompt tracking on five engines with mention gaps, but not on every plan.
Search fundamentals 20%7Strong content data and audits; no backlink index.
Changes it makes 20%51-click optimization edits drafts; publishing is yours.
API and MCP access 15%6MCP on several plans; API only at the top self-serve tier.
Pricing you can check 10%8Public prices with clear limits per plan.
Evidence you can inspect 10%6Content scores and SERP analysis.

Scored against the rubric on how we rank.

Content Editor, Content Audit and Topical Map built for writers.
AI visibility tracking across ChatGPT, Perplexity, AI Mode, AI Overviews and Gemini on most plans.
MCP on its AI Search Analytics, Pro and Peace of Mind plans.

Price (from): €49/month billed yearly (Discovery), as shown in euros on its pricing page
Pricing model: Plans per month by documents, prompts, pages and seats
Free start: Sign-up shown as “Start for Free”; check the page for trial terms
API: Peace of Mind plan
MCP: AI Search Analytics, Pro and Peace of Mind plans
AI engines: ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini (by plan)
Measures AI answers: Tracks 25 to 100 prompts depending on plan, refreshed weekly or daily, with mention gaps and sentiment.
Improves AI answers: Content Editor and 1-click optimization rewrite pages toward what AI answers and Google reward.

Read on the review date. Plans change; the source is the final word.